A good friend reached out with an exciting challenge: designing the brand identity for his and his son’s new IT solutions company based in Phoenix, AZ. They needed a logo that wasn’t just memorable but also cutting-edge—something that would stand out in the competitive tech industry.

The goal? Create a versatile brand mark and typograpghy that would work across their marketing materials, website, vehicles, and even wearables.  

The result was an ambigram “H” that captures the balance between the two partners. Inspired by the concept of “two to the power of two”—essentially 2 multiplied by itself—it symbolizes their collaboration and growth. The bold lines running through each “H” add a high-tech edge, resembling a circuit board and tying it all back to their IT expertise.