A local boutique approached me to develop the identity and visual language for their personal fashion label, Lacy Springfield. The brand centers on modern fashion that blends vintage style with couture-level sewing techniques.

Drawing inspiration from midcentury fashion color palettes, we selected Revlon’s "Cherries in the Snow" red—a shade that would make the brand distinctive while evoking an era before "fast fashion," when clothing was crafted by artisans, sustainably made, impeccably styled, and tailored to fit each wearer.

The monogram mark’s “S” draws inspiration from the vintage Singer Sewing machine logo, while the light script “L” flows like a piece of thread weaving around the “S,” creating a distinct and memorable mark.